Technical Marketing Director
“Marketing that can’t be measured probably isn’t working.”
I build the systems, run the campaigns, and read the data. Full-stack developer and marketing director managing a 12-person team, 15+ clients, and a £61.9K MRR subscription business across 6 countries. The rare marketer who writes the Cloudflare Worker and the ad copy.
Selected Work
Built the entire subscription stack — checkout, paywall, attribution, 7 Cloudflare Workers. Grew to 10,499 active subs (£61.9K MRR) and 44K newsletter subscribers.
View project →$17K Meta spend generating 300+ qualified leads at $72 CPL, with Pipedrive CRM integration via custom webhook automation.
View project →Synthesised 22 stakeholder interview transcripts into brand positioning, built a custom Asana dashboard, and led full rebrand launching June 2026.
View project →€2.3K Meta spend reaching 165K people, Google Ad Grant management, Salesforce/Donorbox integration, and Webflow site migration.
View project →Audited 247 content assets across 12 authors, built a 52-week content plan, and created a distribution pitch document.
View project →Built a Next.js publishing platform that creates Webflow CMS drafts, generates social copy for 5 platforms, and posts directly via each API.
View project →About
At Arcadia Digital, I lead a 12-person team across Ireland, the UK, and the US — but I’m just as likely to be deep in a Next.js build or writing a Cloudflare Worker as I am reviewing a campaign brief.
I’ve built 7 production Cloudflare Workers, a multi-platform social publishing system, an AI-powered support triage platform, and the entire subscription checkout infrastructure for a £61.9K MRR media business — while simultaneously running the paid ads and email campaigns that drive revenue through it.
BSc in Computing. Four years leading strategy and execution for 15+ clients across media, education, nonprofits, healthcare, and SaaS. Based in Donegal, Ireland.
Contact
I’m open to new opportunities — especially roles that need someone who’ll build the systems and run the campaigns.